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AI in Digital Marketing
I’m thrilled to announce the publication of AI in Digital Marketing, under the esteemed imprint of De Gruyter Inc., a global academic publishing powerhouse based in Berlin. With a legacy dating back to 1749, De Gruyter is celebrated for its high-caliber scholarly works spanning the humanities, social sciences, medicine, natural sciences, and law. My publisher is Mercury Learning and Information ( founded in 1995) based in Herndon, Virginia, United States.
In today’s tech-saturated world, AI has revolutionized our interaction with technology and, by extension, digital marketing. My book, AI in Digital Marketing, delves into this transformative technology, blending personal insights, case studies, and practical applications to explore AI’s pivotal role in the field.
The book is meticulously organized into nine parts, each addressing a distinct facet of AI in digital marketing. It begins with an introduction to AI fundamentals, tracing its history and explaining key concepts such as machine learning and deep learning. This foundational knowledge sets the stage for a deeper understanding of AI’s application in data…
