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Conflict that can arise with SEO
SEO is undisputedly the best method for generating traffic and profits in 2022. That being said, you need to understand the inherent conflict that can arise with SEO.
SEO is both the technical effort and art of getting your site ranked highly in search results on Google, Yandex, Bing, Baidu etc. There are two competing factors in the effort, time and volume of traffic, which can lead to clients having unreasonable expectations.
The conflict giving rise to misunderstood SEO expectations deal with keywords. Obviously, an optimization program is designed to get you high in the rankings on various keywords. The problem, of course, is the more traffic a keyword produces, the higher the number of sites competing for rankings under the phrase. Inevitably, this translates to a longer period of time required to get top rankings.
Obviously, most clients want to obtain top rankings as quickly as possible. The best way to do this is to identify those keywords that have decent traffic, but few sites competing for rankings. In such a campaign, clients see results relatively quickly, but they have fallen into a trap. Even if they go into the number #1 position across the top three search engines, they have limited the amount of traffic they can receive. This leads to frustration as revenues are effectively capped.
