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Google March 2025 Update — Content Trumps Keywords
Google’s March 2025 core update brings a game-changing shift in how search results are ranked. This update is all about prioritizing people-first content, putting genuine value, expertise, and trustworthiness at the forefront. Here’s a quick look at what’s happening and why it matters for your website.
Content Over Keywords
Gone are the days when stuffing pages with keywords could trick Google into ranking your site higher. The focus now is on authentic, valuable content that answers user queries in a meaningful way. The March update makes it clear: content should serve the user, not just the algorithm.
AI Content Faces Scrutiny
As AI-generated content floods the web, Google is cracking down. The update introduces stronger filters to spot and penalize low-quality, AI-written text that doesn’t provide real insights. If it’s not authentic, it’s not ranking.
E-A-T Gets More Powerful
Expertise, Authoritativeness, and Trustworthiness (E-A-T) remain crucial in Google’s ranking system. This update refines how Google evaluates your site’s credibility. If your content isn’t from an expert, expect a drop in rankings.
