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How to Optimize Your YouTube Campaigns with AI

Maria Johnsen
3 min readNov 20, 2023

In an endeavor to empower advertisers and enhance the efficacy of video advertisements, Google Ads has introduced Creative Guidance — a pioneering feature seamlessly integrated into Recommendations and Video Analytics. This innovative tool harnesses the capabilities of Google AI to deliver real-time, data-supported evaluations of video ads, thereby ensuring adherence to essential creative best practices. We will comprehensively explore the components of this tool in Google Ads, elucidate its advantages, and outline the procedural steps for utilizing this feature.

Creative Guidance

Understanding Creative Guidance:

At its core, it is a game-changer for advertisers seeking to optimize their video ads effectively. By leveraging Google AI, this tool evaluates video ads against established creative best practices, offering actionable insights and specific recommendations to enhance performance. It ensures that video ads align with industry best practices, ultimately driving improved engagement and success.

Benefits :

It enables advertisers to quickly identify whether their video ads are missing crucial creative best practices. The tool provides specific recommendations to enhance the performance of video ads, offering valuable insights that can be immediately implemented for optimal results.

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Maria Johnsen
Maria Johnsen

Written by Maria Johnsen

Award Winning Multilingual Digital Marketing A.I Blockchain & Fintech Expert https://www.maria-johnsen.com

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