Secrets to PPC Ad Management

When someone hears the terms Paid Media, Paid Advertising or Marketing Online, they automatically think of Google Adwords, and in a certain way, it is expected, considering that this channel already represents more than 80% of the total investment of digital advertising. I am not in here to tell you a fairytale about SEO and PPC. The majority of content that SEO-ers and so called PPC advertisers produce online do not work, they are not tried and true strategies. Because I tested them all and none worked for me. I am not talking about 1% exceptions. Those guys are doing a great job on increasing awareness.