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The Age of Performance Marketing
How to Succeed in Performance Marketing? Performance marketing is a win-win deal between merchant and retailer. In the world of eCommerce, if you don’t build your sales with coupons and loyalty sites first, then the road to success in your ecommerce business gets tougher.
Many online shopping websites have not understood the significance of performance marketing. Running an eCommerce business in any niche doesn’t end with only doing SEO and PPC. Those who became multibillion dollar/euro business in Europe and North America used a lucrative performance marketing strategy from the beginning.
Many people make mistake between affiliate marketing and performance marketing. These are not the same thing, although the processes look similar. When you pay a percentage of the money to your affiliate marketing partner or publisher when sales is completed, you can feel confident that your money is being well spent since you are already converting your target audience before they pay for the transaction. In performance marketing you track website traffic, website conversion, customer value, and tracking
What is the secret recipe to performance marketing campaign?
First you should build your sales with coupon and loyalty sites and then branch out with content, influencer marketing and artificial intelligence…
