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The Impact of Community Marketing on Sales
There are strong inclination and craving in every individual towards fellowship and being a part of a human association. People like to be seen as a member of a group as this gives a sense of worth and relevance. While there are many approaches to marketing, it is often an effective approach for enterprises and major corporations to gain grounds and broaden market share by harness groups of people by imbuing the sense of community. In cases where there is a standing community, a brand can simply reinforce the sense of unity. This would allow individuals who felt sidelines to feel like a part of something while helping them realize their part in the bigger picture.
Many sport companies adopt fierce marketing antics and campaigns, they have always been interested in fostering the bond in communities while supporting various groups that makeup community. By encouraging downtown basketball, providing girls with relevant assistance to become sportspersons and many more meaningful contributions, some of these sport companies have been able to secure unwavering brand commitment and a robust market share.
Role of Community in Preserving Genuineness
One of the reasons why community marketing is very effective and beneficial to corporations is because they focus on the desires, and collective expectations of a group of people…
