The Impact of Community Marketing on Sales

There are strong inclination and craving in every individual towards fellowship and being a part of a human association. People like to be seen as a member of a group as this gives a sense of worth and relevance. While there are many approaches to marketing, it is often an effective approach for enterprises and major corporations to gain grounds and broaden market share by harness groups of people by imbuing the sense of community. In cases where there is a standing community, a brand can simply reinforce the sense of unity. This would allow individuals who felt sidelines to feel…