When Should You Change Your Digital Marketing Strategy in 2022

The only constant in the world, especially when it comes to marketing, is change. This means for those who are mapping out their digital marketing strategies, discovering and embracing new techniques should be at the forefront of your sales efforts. While marketing will still incorporate many tried-and-true tactics, to expand your sales will mean a little experimentation to reach your sales goals.

Review the Past & Set New Goals

You should start your efforts by reviewing how well you have performed last year.

• Did you meet your sales expectations?
• Have you explored all the marketing strategies that you wanted to try?
• Are you launching new products or services?

You should look at your markets, industry, and customer base to ground yourself in the type of digital marketing strategies that may work best for your business. This means identifying your Key Performance Indicator (KPI), so you can accurately measure your success based on past efforts.

Your new goals should be high enough to be a challenge, but not too far out of reach. Keep in mind that you can reset your goals based on unexpected events that both positively and negatively affect your sales.