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Why Google is So Messed Up

Maria Johnsen
3 min readJun 17, 2024

If you’ve been frustrated with Google search lately, you’re not alone. Many users have noticed that finding reliable and relevant information has become increasingly challenging. So, why Google is so messed up? Let’s dive into the key factors that have contributed to this decline.

Why Google is so messed up

Overload of Advertisements

One of the main reasons why Google is so messed up is the overwhelming presence of advertisements. In recent years, Google has significantly increased the number of ads displayed at the top of search results. While ads are a crucial revenue source for Google, they often push down organic search results, making it harder for users to find what they’re looking for without wading through multiple ads.

Frequent Google Algorithm Changes

Another reason why Google is so messed up is the frequent updates to its search algorithms. Google continually tweaks its algorithms to improve search accuracy and relevance, but these changes can sometimes have unintended consequences. Websites that once ranked well can suddenly drop, while less relevant sites may rise to the top. These shifts can confuse users who rely on consistent search results.

SEO Manipulation

Search Engine Optimization (SEO) has become a sophisticated game, and some websites exploit SEO tactics to artificially boost their rankings. This is a major reason why Google is so messed up. These sites often prioritize keyword stuffing and backlinks over content quality, leading to higher search rankings despite offering less useful information. As a result, users encounter lower-quality content more frequently.

Proliferation of Low-Quality Content

The internet is flooded with content farms and low-quality websites that churn out large volumes of mediocre content. These sites use clickbait titles and SEO tricks to gain visibility, cluttering search results with unhelpful information. This influx of low-quality content is a significant factor.

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Maria Johnsen
Maria Johnsen

Written by Maria Johnsen

Award Winning Multilingual Digital Marketing A.I Blockchain & Fintech Expert https://www.maria-johnsen.com

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